Rethread Mobile App

Problem: Today, fashion has an emphasis on ​convenience which leads to a fast-fashion ​culture. People believe in staying trendy and ​frequent purchases from certain brands. They ​also have limited information on sustainable ​fashion.

Solution: Rethread is a platform to educate ​fashion sustainability, promote different styles ​over trendiness, prevent specific brand ​attachment through education and support ​thrifting.

My role: Product designer

Organization: Tech Start

Team: Cross-functional

Tools: Figma, FigJam

Timeline: Oct 2023 - April 2024

I designed user-friendly and sustainable ​solutions for the fashion industry at TechStart. ​My design promotes sustainable clothing ​rather than trendy ones by connecting users to ​sustainable brands and offering additional ​discounts.

User research: Survey, Interviews, Storyboard.

Secondary research: Affinity maps, Empathy ​maps, HMW solutions, User journey

Wireframing: Paper and digital

Prototyping: Low to high fidelity

Usability testing: Tested aspects, user ​scenarios

Gathering information

The purpose of this research was to gather information ​on the consumers’ habits of clothing and understand the ​general interest in environmentally friendly clothing.

Questions we want answers to from the quantitative data:

• What percentage of men and women care about environmentally friendly clothing?
• Which age range cares the most about fashion sustainability?
• Who spends the most on clothes?
• Who cares the most on price, quality and distance of shop location?

Competitive analysis

This chart shows important factors for users when shopping for clothes in-person.

The analysis indicates:

• The quality of the material is a very important factor for almost all users.
• more than 80 percent of users like to have discount opportunities.
• For around 50 percent of users, store distance is significant to go shopping.
  

This chart visualizes the importance of environmentally friendly clothing to users. As ​shown, more than 40 percent of end-users care about it and around 30 percent of ​them can be encouraged to support sustainability. It’s on us to attract such users to ​our application!

Affinity map

After gathering information from users through interviews and surveys, I categorized them into four main ​sections to understand pain points.

Price

Kn​owledge

Empathy map

According to user’s feelings, thoughts and their needs, I provided solutions.

Highlighted solutions

• Provide educational sources about common misconceptions and easy-to-understand tips for ​sustainability
• Provide users with a chance to track their habits of consumption using the composition of fiber
• Provide users with an interface to see and shop sustainable clothing in a way that better suits consumption ​habits
• Display clothing that is thrifted easily to consumers in viewable ways (Third-party purchasing and we will ​not store inventory)
• Provide users with discounts for brands that are sustainable
• Show near stores to user’s location

User journey map

Sustainable brands introduction at the beginning of the ​Home page with a link to the external website and brand ​reviews.

Sustainable articles on the Home page as an education ​method about common misconceptions, relevant ​information, and fashion style choices that align with the ​onboarding process

The user have the chance of using discounts through ​the application based on the gathered points.

Closest locations to the user that ​sell clothes within the specific ​bracket and interests that they ​expressed during onboarding

Answer key questions on the onboarding process to track habits as a consumer and ​their goals for their consumption. Necessary information is gathered in this section to ​categorize related data for each consumer based on their habits and needs.

Tag tracker uses computer vision ​to analyze various important ​fabric properties on the tag.

The user gets ‘points’ for better ​natural fibers of decisions ​aligned with their onboarding ​goals. Points can be redeemed at ​the specific stores at the tier ​defined in the onboarding.

Check points and ​promotions in the ​profile page. Users ​have an option to ​delete a promotion ​and get points back.

Highlights of ReThread ​includes news and ​articles of ​sustainability.

Discounts

Any category has a related image at the beginning ​of the page and a filter menu. All deals related to ​such a category are listed with the original and ​discounted prices, the points needed, and a button ​to redeem points.

Depending on the users’ account and the number of ​points they earned, the button becomes enabled or ​disabled.

Locations

Tag Tracker

Map has dropdown menus and visual representation of ​the locations. When the user clicks on a location on the ​map, a popup screen appears to give summarized ​information of the store.

Users can filter the stores based on the distances to ​their location.

Habit Tracker

Onboarding questions after signing up to ​track users’ habits and goals.

Users can scan their clothes tags and earn points based ​on the quality of what they purchased and how close ​their purchase was to their habits and goals based on ​the onboarding answers).

Tested aspects

1. Home page/ Education

• Is the home page attractive and exhaustive to users?
  
• Do they become familiar with the brands we introduced?
  
• Can they find articles/news and find them useful to read?
  
• Are the toolbar icons easy to understand? (The toolbar includes four icons without any text.)
  
• Are category sections easy to find?
  
• Is it clear what ‘points’ are in the discount section?
  

2. Discounts page – shoe category (redeem points)

• Can users find the shoe section and discounts related to this category?
  
• Is it clear why some buttons are in dark color, and some are light, and what their functionality is? ​(dark is for enabled and light is for disabled buttons)
  

3. Profile page/ points and promotions

• Can users guess where points are kept in the app?
  
• Are they able to change points?
  

4. Map

• Is it easy for them to find stores they wish to purchase from?
  
• How is the navigation between map (visual) and dropdown menus (text)?
  

5. Tag (earn points)

• Can users understand the tag scanning method to receive points?
  
• Are they able to check their points after scanning?
  

User scenarios

• Scroll in home page and tell me what you think about this application? Can you tell what this is ​for?
• Hypothesis: users understand this is a fashion application based on the images, and they ​should figure out it is for sustainable fashion particularly based on collections at the beginning.
  
• Find shoe discounts only and try to redeem your points on them. If you don’t have enough points, ​try to find a way to earn more.
  
• Hypothesis: users should be able to see the categories on the home page and click on them. ​They see buttons claiming on redeeming points. Then they may go to the profile to delete any ​promotion or go to the tag scan page to scan again.
• Find points/ promotions in your account.
  
• Hypothesis: users should go to profile page from the toolbar; this is a universal design ​standard.
  
• Find ‘Kotn’ stores that are 1 kilometer away from you.
  
• Hypothesis: users can go to the map on the toolbar and play with the dropdown menus.
  
• Consider you have a tag to scan. Scan it and see what happens.
  
• Hypothesis: it should be easy to find where tag scanning is. They click on the button and read ​the information.